Any participant in the process of commercializing technology knows that secrecy is important for many reasons. First, if one discloses a valuable technology or trade secret, this may invite competitors wanting to ape that technology. Second, even if the technology is protectable, confidentiality about transaction terms may protect counter-parties in future negotiations. Third, secrecy may just be safest when there is risk that audiences may misinterpret that information. When commercializing innovation, what is most frequently kept secret?